Key Opinion Leaders (KOLs) can be one of the most vital marketing and strategic advantages for pharmaceutical companies. General physicians who are extensively acclaimed, very respected, and own an enormous knowledge about a precise segment of the pharmaceutical industry are known as KOLs in pharmaceutical sector.

Pharmaceutical companies rely heavily on KOLs to create awareness about drugs and offer reliability to their products amongst the medical community. Therefore, developing a KOL engagement strategy is critical for brand adoption. Following are the key advantages of KOL engagement for pharmaceutical industry players:

  • KOLs are key to the marketing and communication strategies of pharmaceutical companies due to their ability to influence the opinions of other health professionals and provide credibility.
  • KOL engagement helps companies develop novel products with the appropriate advice and guidance on technicalities, marketing, conducting clinical trials, and the regulatory process.
  • Due to their continual interaction with patients and other professionals, KOLs can help companies identify unmet needs and gaps in the market and capitalize on ideal opportunities.

The dawn of data-driven technology is shaping the KOL identification and mapping process. KOL mapping is a quantitative approach to identify significant KOLs on a local, regional, and national level. Identifying KOLs in pharma most often depend on on traditional methods like literature searches and surveys, whose limitations outweigh their advantages. The changing pharma landscape, requires a much more rigorous approach to identifying KOLs.

HiDoc Dr. is India’s #1 medical app for doctors and offers various online services including online communications and marketing. Approximately 1 in every 2 Indian doctors is registered on our platform. We have launched a one-stop solution known as KOL Factory to fill the gap between pharmaceutical companies and India's top doctors in the stir of the Covid-19 pandemic. HiDoc KOL Factory has registered more than 500 renowned doctors from a variety of medical specialties, and the company has set a goal of registering more than 5,000 doctors from more than 40 medical specialties in its network. HiDoc KOL Factory have key members from the prestigious medical organizations like ISCCM, CRITI, RSSDI, IADVL, FOGSI and many more organizations on board.

KOL Factory is a one-stop shop for pharmaceutical companies looking to market their products to India's renowned doctors, who serve as chairmen, presidents, and other key positions in the country's top hospitals. Pharmaceutical companies can contact the doctors on the website and select the KOL, check for the doctor’s availability and revert with the time and date of the meeting.

The KOL Factory offers a unique facility to the drug companies and healthcare officials where they can schedule a webinar with the doctors in any specialization and can also enlist them for the articles, case studies, videos, GIFs, CME, audio podcasts and other activities related to the medical field.

We are happy to share this networking service and sincerely hope that we have been able to add value. And if you would require any further assistance, we at HiDoc Dr. would be more than happy to help. Visit our KOL website to connect with the top doctors in the country